Whether you hate. love. or are indifferent about Aimé Leon Dore's growing presence in the world of trendy apparel. their New Balance 550 footwear collaborations are still one of the biggest needle-movers in sneakers. Once a raw operation in Manhattan's NoLiTa district. ALD has risen to become a global brand thanks to its updated take on classic American fashion. which in turn has caused the ALD 550s to become one of the most challenging sneaker drops to obtain.